why is linkedin important

Why Is LinkedIn Important? The Professional Networking Social Media

Angela Buccellato

Resume Writer | LinkedIn Branding | ATS Optimizer | Former Recruiter | Interview Prep | Career Coach | Business Consultant | Helping Transitioning Veterans

Share

In today’s world of networking and career advancement, having an optimized LinkedIn profile is essential. From job recruiters to managers and potential clients, everyone is on LinkedIn – which means if you want to stand out in the job market or business world, your LinkedIn profile needs to be optimized for success.

Making the mistake of not utilizing LinkedIn can be detrimental to your career and business growth. From building your brand, connecting with contacts, or staying updated on industry news – LinkedIn is the perfect platform for professional networking.

The Professional Networking Social Media

LinkedIn is a social media platform that caters to professionals looking to make connections and advance their careers. It’s the largest professional social network in the world with over 756 million members since 2021.

LinkedIn is used by individuals and businesses alike to create an online presence, build their brand, and connect with industry professionals. With LinkedIn, you have access to a broad range of benefits that are designed to help you prepare for the job market.

7 Benefits Of LinkedIn

Here are seven benefits of LinkedIn that make it an essential professional networking social media.

1. Job Recruiters And Managers Are On LinkedIn

87% of recruiters report LinkedIn to be the most effective platform for vetting job candidates. Whether you’re looking to find a new job or hire talent, LinkedIn is the perfect platform for networking with potential employers and employees.

Treating your LinkedIn profile as a professional resume will give you a competitive edge and make it easier for recruiters to find and contact you.

2. You Can Build Your Brand

With LinkedIn, you can create a profile that serves as an online representation of yourself and your business. It’s a great way to introduce yourself and your services to potential clients and employers.

Now’s your chance to show off your knowledge, experience, and skills. LinkedIn is a great platform to showcase your accomplishments and achievements to the world.

3. Rank Your Name On Google

Google loves LinkedIn. It is a reputable website and therefore its profiles are often picked up by Google search results – giving you a better chance of appearing on the first page. Having a Linkedin profile can increase your SEO (search engine optimization) and give you an edge when potential employers search for your name online.

This means that anyone who searches your name will be able to find an updated version of your profile on LinkedIn, allowing you to create a positive first impression with potential employers and clients.

To optimize your LinkedIn profile for search engines, you can add keywords and phrases that will help your name. So when people search for industry-related topics on Google, your LinkedIn profile and your posts or articles will be one of the first to appear in the search results.

4. It Maintains Your Contacts

Networking is essential to any job or business venture. Years ago, to keep your network’s contact information, you had to rely on emails, business cards, or even a Rolodex. But with LinkedIn, you can easily create and maintain an up-to-date list of contacts in one place.

Simply add their profile details to your contact book and connect with them whenever you need to. You can also use this platform as a way to reach out to potential employers, partners, and clients.

So now when you need the contact information of that recruiter for interview tips, you know exactly where to look.

5. You Can Research Companies And Its Employees

No need to search through various websites for information on a company or its employees – LinkedIn can provide you with an overview of their profiles in one place.

Companies create optimized pages that contain information on their services, industry news, and open job positions. You can also browse through their team’s profiles to get a better understanding of their organization.

This will help you gain an edge when applying for a job or pitching your services – as you’ll have the information needed to create tailored applications. Plus, you will be up-to-date on any new job opportunities they may have.

6. Networking Opportunities

LinkedIn is a great platform for cultivating connections with professionals in your industry. You can join groups and forums related to your field, follow influencers and companies you admire, attend virtual events or even create an event yourself.

You never know who you might meet or what opportunities for collaboration or job positions may come up. Fostering a relationship with industry leaders and professionals is one of the best ways to stay in the loop and make use of LinkedIn’s benefits.

7. Get Tapped With Industry News

LinkedIn will keep you informed of the latest news and trends in your industry. You can follow publications and influencers to stay on top of the happenings in your field, as well as post articles or videos that showcase your knowledge.

You can also join groups in your industry and follow discussions or contribute your own two cents to the conversation.

Helping You Prepare For The Job Market

Having a professional profile on LinkedIn goes a long way when preparing for the job market. It serves as an introduction to potential employers and clients and helps you increase your online presence while allowing you to stay on top of industry news.

Optimizing your profile and leveraging the benefits of LinkedIn can help you stand out in a competitive market, as well as create valuable networking opportunities that may lead to job openings or collaborations.

So if you haven’t already, now is the time to optimize your profile and start networking!

At The Resume Rescue, we understand the importance of a professional network and digital presence. Our team of experts is here to help you create an effective LinkedIn profile that accurately reflects your skills and experience.

Book Your Free Consultation Today!

The Resume Rescue Email List

Up To 20% Off

New Year New Job Savings Event

20% Off All Services in January
Offer ends on January 31st
Must sign up before 31st to receive the 20% off